Diversity is a word that tries to encompass many different types of people, it embraces and encourages the differences in people.
For those in the media profession it is their duty to also embrace and encourage diversity. Because media reflects and defines our culture, it is their job to pave the way for equality.
However, in doing so media professionals must pay attention to the differences and be sensitive to the needs of each group. Language is a media professional's greatest tool, but correct usage is his greatest challenge. It is vital for the professional to know the language applied to each group and use it correctly. Otherwise, the result ends in offended readers and listeners and loss of credibility or potential job loss.
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